FIGURINES PUBLICITAIRES

Jean-Claude Piffret. A4 hardback, 276 pages, illustrated throughout in full colour. Text in French but hardly necessary as the pictures tell the story. Covers all the toys (mostly figures but also cars palnes etc.) given away free as premiums to promote commercial products. Most of the figures are plastic but ther is also much printed material. If you thought that coffee premiums began and ended with CAFE STORME and MOKAREX you would be very wrong! This outstanding book documents a wide range of smaller companies who's production is barely known about. Fifteen chapters cover figures by category such as History, Wild West, Circus, Disney, Sports, Animals etc. Published 1997 by Histoire & Collections,5 Avenue de la Republique, 75541 Paris, Cedex11, France. Price FFR340. ISBN 2 908 182 556

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